The Brand Blog

It’s time to re-think the way we do business

We want to help you re-think your business in these challenging times {% video_player "embed_player" overrideable=False, type='scriptV4', hide_playlist=True, viral_sharing=False, embed_button=False,...

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Why you should be building your brand, not just running your business.

Finding time to work on your own brand is hard I know. Here's some reasons why you might not be working on your brand. It’s important but not 'urgent'. A nice to have not a must have. You're not...

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Why do authentic brands work?

In my role as a brand consultant and creator, I take particular care and pride in developing authentic brands that are authentic and real. We go to great depths to get to know our clients, their...

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At the heart of every good brand is the truth

An authentic brand tells the truth about who you are, what you do, who you are not and how what you do can help the people that need or want you. It’s what makes you, ‘YOU’ that makes your brand...

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8 reasons why it might be time to rebrand

Embarking on a re-brand is not something you want to do every day, but sometimes it is something that is left on the back burner for too long and not addressed – for various reasons!

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ELEPHANT TALES - the stories behind the brands

A brand is only as good as the people behind it.

Our 'Elephant Tales' are designed to introduce you to some inspiring people that walk their talk and  stand behind their brands.


Craig talks about the History of Woollam and his personal journey with the company. Worth a look if you'd like a look behind the scenes at how this great company has evolved over its 136-year history.


Craig shares his personal insights into how the Brand Transformation journey has impacted the company - Some excellent takeaways here that will change the way you think about branding!


Craig offers some sound advice to anyone looking at embarking on some brand growth - definitely worth watching if you're thinking about working on your brand!

Here's what our clients have to say

Craig Percival

Managing Director Woollam Constructions

Jacqui Perkins

Speaker, Coach, Facilitator

Josie Thomson

Speaker, Trainer, Author

Michelle Loch

Speaker, Author, Mentor, Creator

Tarah Jameson

Director, Enrich Architecture